Content Suggestions for All Creative Advertising Students
Brainstorming/Creativity Books
Breakthrough Thinking: a guide to creative thinking and idea generation
Advertising Concept Book
Thinkertoys
Cracking Creativity
The Case for Creativity
Flow
Art Direction/Design and Layout Books
Graphic Design Solutions
Designing With Type
Typography Essentials
Advertising by Design
How Design Makes us Think, Feel, and Do Things
Hey Whipple, Squeeze This
Advertising Creative: Strategy, Copy and Design
Copywriting Books
Strategic Copywriting
The Copywriter’s Toolkit
Hey Whipple, Squeeze This
Advertising Creative: Strategy, Copy and Design
The Copy Workshop Workbook
The Idea Writers
General Strategy/Campaign Books (all advertising students should read)
Storyscaping
Brand Builder Workbook
Story Branding
Whoever Tells the Best Story Wins
Likable Social Media
Advertising Campaign Strategy
The Art of the Pitch
Pick Me. Breaking Into Advertising and Staying There
Ogilvy on Advertising
The Creative Process Illustrated
Creative Strategy in Advertising
Advertising Campaign Planning
Truth Lies and Advertising
Podcasts on the Advertising Industry
Breaking and Entering
Yeh, That’s Probably an Ad
Ad Exchanger Talks
Paid Search Podcast
Social Media Marketing
Digital Marketing Podcast
Certifications you Can Get NOW to Enhance Your Learning and Resume
Google Analytics
Google Measurement
Google Video Advertising
Google Shopping Ads
Meta Blueprint – Certified Digital Marketing Associate
Meta Blueprint – Certified Marketing Science Professional
Meta Blueprint – Certified Creative Strategist Professional
(Add Any additional Meta Blueprint certifications if you have time)
Go High Level Certified Admin
Hubspot Digital Marketing Certification
Hubspot Social Media Marketing Certification
Hubspot Inbound Sales Certification
Hubspot SEO Certification Course
X Ads Manager Fundamentals
X Conversion Tracking
These certifications are gained through USC courses:
The Trade Desk Module 1 – In 421
Google Search Marketing – in 521
Google Display Advertising – in 521
Award Competitions/Organizations for Creatives (Nice for Inspiration as well)
Local Addy’s
Communication Arts
CMYK
The One Show Student Competition
D&AD – Young Bloods Competition
National Student Advertising Competition-(AAF)
Ads of the World
Cann’s Lions
Ad Age
Luerzer’s Archive
HOW Design
Art Directors Club
Type Director’s Club
Graphis
Creativity
Build Your Portfolio – Websites to Create Your Portfolio and Brand Yourself
cargo.site
weebly.com
wix.com
wordpress Hosted by Godaddy or similar platform
Trade Publications that Creative Advertising Students Should Subscribe
Ad Age
Ad Week
Communication Arts
Creative Review
Jobs and Info in Commercial Creative
AAAA.org
AAF.org
adage.com/talentworks
Adweek.com
Adsoftheworld.com
Adverbox.com
Aiga.com
Authenticjobs.com
Copywritingjobs.com
Coroflot.com
Creativehotlist.com
Creatives.dfw.com
Designjobsboard.com/
Dribble.com
DSGNJBS.com
Dsvc.org
Krop.com
Logolounge.com
Marketingpower.com
Mediajobmarket.com
Mediabistro.com
Ihaveanidea.com
Itsnicethat.com
Sensationaljobs.com
Sourceforge.com
Talentzoo.com
Weworkremotely.com
Creative Staffing Companies
Artisan Creative
Art Squad
Aquent
The Boss Group
Creative Movers
Creative Circle
The Creative Group
Onward Search
Paladin
Portfolio Schools
(These are the portfolio schools I feel confident in recommending at the time of this publication.)
Miami Ad School (I teach a creative course here in the Maymester each year)
Miami Ad School (Masters Degree with FIU on Florida Campus)
VCU Brandcenter (Portfolio school with Master’s degree option)
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