Jeff Williams Bio

Jeffrey S. Williams is an advertising instructor at the University of South Carolina and works as a consulting creative director for Brand Spells, an advertising, SEO and content creation agency in Columbia, SC.  He received his M.F.A. in Photography and Electronic Interdisciplinary Media (video) from the University of Florida in 2004 and his B.F.A. from the University of Memphis.  During his graduate school years, he opened a boutique production company, that created commercial photography, video, design work and digital advertising for national, regional and local brands.  After many successful years, the business was sold in late 2013 to enter academia full-time where he can pass on industry knowledge and better prepare students for the digital marketing ecosystem.

Jeffrey’s photography projects “American Dream” in collaboration with Sabrina Habib are miniature dioramas set out to challenge meaning in visual communications used in storytelling. The exploration comes from the usage of the camera and how it has changed over the very short period of time in existence. Many twentieth century photographers spent their career capturing “the decisive moment” what if the camera was removed from these moments and the image had to be reconstructed from memory thus challenging this short existence? Discoveries in Baudrillard’s Simulacra and Simulation and the hyperreality that we seem to exist in currently helped push the level of exaggeration and dream-like quality.  The camera of choice used in this work was a Betterlight 4×5 scanning back with a Sinar X and Schnieder glass.  Williams and Habib have exhibited in galleries internationally and nationally.

Software proficiencies include: After Effects, Audition, Bridge, Dreamweaver, Edge Animate, Flash, Illustrator, InDesign, Premiere Pro, Photoshop, Stop Motion Pro, HTML5, CSS3, WordPress, Sales Force, Hubspot, GoldMine.


Contact: (352)262-5908 or click here to email me.

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Former commercial client list includes:
10 Vox Entertainment
Cox Communications
Domino’s Pizza
Frito Lay
Harper Collins
March of Dimes
Memphis Magazine
Taco Bell
University of Florida
University of Texas at Arlington
Wholly Guacamole
Various other clients